About

Integrity is a Choice- Tough Decisions in Tough Times

In these difficult economic times, business owners are pressing harder than ever to turn a profit. Competition for clients and customers is difficult, and price has become a major factor in defining value to end users. Slashing the cost of goods and services has quickly become an operating norm, a cost of doing business. While [...]

Defining a Hostile Work Environment

With the myriad of legislation being generated on several different levels to protect workers, an anti-harassment policy is an essential part of any employee handbook. Further, employers are in constant fear of legal action from disgruntled ex-employees. It seems that proactive employers attempting to protect themselves in such instances are putting policies in writing. However, [...]

Choosing The Right Consultant

My last post outlined some of the reasons that business operators benefit from using a third party consultant. While the advantages are numerous, what it boils down to is the best piece of advice I can give to any operator- be smart enough to know what you do not know. Third party experts bring knowledge [...]

Why Seek a Third Party Consultant?

To many business owners, coming up with any type of strategic plan for their operation is a huge step that is frequently overlooked. Any of you who have read my prior blog entries know that I am a firm believer of planning the work and then working the plan. The main reason given for this [...]

David Israel, MM/HRM, PHR

David Israel is the founder and President of the Genesis Group. A lifelong Sonoma County resident, David has been a fixture in local business since 1985.

With over 25 years’ experience in business operations in companies ranging from small, privately owned business to national corporations, David is a strong believer in the advantages that can be enjoyed in having motivated, well-trained employees and a well-organized human resources compliance program. David has groomed and developed a number of successful managers and leaders as a mentor and trainer. In addition to his leadership development experience, his expertise in Human Resources encompasses the creation and delivery of programs in such areas as safety and accident prevention, performance management, harassment policies and procedures, best practices, and employment law compliance assistance.

David can answer questions on upcoming employment law changes and the best way to handle your human resource challenges. Additionally, he can help with performance management, job description and employee handbook composition, and employee relations matters. David works closely with Sonoma County businesses to identify opportunities that best serve to help you take full advantage of your human assets, improving financial results while minimizing potential risk.

David has a B.S. in Business Management and a Masters in Management/Human Resources, both from University of Phoenix. He also is a graduate of the Leadership Excellence Program at the Rollins College/ Crummer Graduate School of Business. David has also been certified as a Professional of Human Resources (PHR) by the Human Resources Certification Institute (HRCI), the only certifying body in the U.S. Additionally, he mentors grad school students and is a frequent contributor to a number of local publications on the topics of human resources management and leadership development. He lives in Santa Rosa with his wife and four dogs.

David is a member of several notable professional and service organizations, including:

Professional Association of Sonoma County for Human Resources Board of Directors
Northern California HR Association (NCHRA)
Society of Human Resources Management
University of Phoenix Alumni Association- Mentorship Program
Santa Rosa Chamber of Commerce
Mark West Area Chamber of Commerce and Visitors Center